Thursday, October 11, 2012

Collaborating on Commercial Claims!









Today Beauport students collaborated in groups creating commercials! Students began to better understand how to develop a thesis and capture an audience's attention. Each group was given a product and began working on a thesis, or product claim. For example, if their product was Herbal Essence shampoo, then their claim may have been that "Herbal Essence shampoo maximizes hair volume." Each group is responsible for writing a short commercial script (30 seconds to 1 minute) focusing on using one of the many techniques we discussed in class in order to "hook" or grab the audience's attention. Tomorrow during class we will present the commercials and find out which group does the best job expressing their product claim and captivating their viewers!

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